The Good, The Bad, The Cupcake

Goodie Girls - Cran Apple Spice Crumble When will I ever learn? There is no such thing as a sure thing, even when it comes to cupcakes.

I received another lesson on my last reconnaissance. It took me to Goodie Girls, a cupcakery in Glendale, California.

In reviewing their website beforehand, I was very optimistic about my visit.

They’re a season 3 winner of Food Network’s Cupcake Wars and have several clients in LA’s entertainment industry. Of course their menu passed my initial assessment as well.

I found their shop charming. I was surprised to see that each cupcake was packaged in a plastic container… How practical, I thought.

The associate explained that seasonal cupcakes or those with fillings were featured along the top of their display case, while standard cupcakes were on the bottom.

I made my selections accordingly, choosing a cupcake from each shelf. She packed my items in a Goodie Girls bag and tied it with pink ribbon… Oh, how cute!

Once home, I started with their seasonal, Cranberry Apple Spice Crumble. It’s a spice cake baked with cranberries and apples in the middle, and frosted with apple Swiss Buttercream, topped with a crumble.

Yes, you heard correctly – Swiss Buttercream.

This was unexpected, indeed. As a Frosting Fanatic, I always prefer American Buttercream.

Goodie Girls - Strawberry CupcakeLike many bakeries, there was no description of the Goodie Girls cupcakes displayed. I depended upon the associate for more information and she just said frosting. Since they use different types of frosting, specifics would’ve been helpful.

However, as soon as I removed the plastic lid, I knew something was amiss.

The good: fresh cranberries and apples were used as the cupcake’s filling. I found it refreshing, as opposed to a more sugary mixture.

The bad: the cake was dense and dry. Even with the crumble on top, the frosting had no real flavor.

I approached their classic, Pinkamena Cupcake with hesitation. It’s a strawberry cake with strawberry Swiss Buttercream.

Again, inside the Goodie Girls cupcakery, I was advised this was strawberry frosting. It was the online receipt from my credit card purchase that gave details of each cupcake.

The good: believe it or not, the frosting. The strawberries made the flavor more pronounced and I was able to appreciate its light texture.

The bad: this cake was dense and dry too. I didn’t bother to finish it.

Regarding the rating, I find myself vacillating.

I do not understand how a bakery that secured a Cupcake Wars win, serves high-profile clients, and recently opened a secondary location in La Canada, has achieved success through dry cupcakes?

Out of sheer curiosity, I checked Yelp. I did notice similar complaints. Yet there were positive comments as well. It’s as if Goodie Girls has their good days and bad days.

Thus, I’m willing to give them the benefit of the doubt and 3 out of 5 stars.

My friends, if any of you have been to Goodie Girls, please weigh in. It will be a while before I have a chance to see if I’ve made the right decision.

In the meantime, I’m moving on to my next unsure thing.

2 thoughts on “The Good, The Bad, The Cupcake

  1. I encountered a similar disappointment with a cupcakery in Georgia. Fame is fleeting. There’s a cupcakery on every corner, and eventually, fickle foodies will move on to the good ones and stop giving the benefit of the doubt. It’s nice that you’re willing to give them another shot.


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